7 Things You Need to Know About Using Videos in Your Marketing Funnel


Undeniably interesting when done right, Videos do not only engage your viewers but they also entice them to subscribe, share your insight/products and most importantly become paying members of your online community.

Of course, as I’ve mentioned earlier, if you do it correctly you will definitely gather interested buyers and loyal consumers. With this being said, no matter how interesting your videos are, you can’t just throw them out there and leave everything up to fate.

For every marketing strategy you make, you should always make it so it is as organized as possible and thus many people who wish to market their items at a larger scale stick to the basic marketing funnel.

The basics of all the basic, a marketing funnel is a technique employed to filter out your viewers through marketing strategies. In this process there are four primary stages: awareness, consideration, decision and retention.

As you may have already read in our previous discussion, we’ve already tackled what types of videos fit best with each stage and so we will just do a quick review on all.

Marketing Funnel Stages

In the stage of Awareness, you and your audience are still starting to know each other. Well you do know that you have an answer to a problem that your viewers might have but they do not know it yet. As the marketer, it is your task to make your solution known. Presented in quite a general manner this may be enticing for potential buyers but they aren’t exactly sure if it is what they need. This is where the consideration stage comes in. As your audience mulls over whether it’s worth their time or not, videos that break down your answers to those who really need it are there to reassure them of their choices.

Simply put, we put identify specific issues that can be handled by your solutions in videos presented for individuals who are putting your thoughts, products or principles in to consideration.  As soon as they have cited an interest you turn leads into buyers with the power of conversion videos. Just because they’ve already bought though doesn’t mean that your journey is done. Keeping your customers engaged is key to nurturing your online community. Always show your buyers you appreciate them and that you’re not afraid to put yourself out there. This being said, there are some things you might not have considered when making videos for your marketing funnel. We’ve identified 7. Get your pen and mark out those you might have missed.

Appeal to Emotions

You must have heard of this a lot. Emotions are the key factor in getting your viewers hooked to your videos. After all, people might forget what you have done but they would never forget how you made them feel. If you are fond of watching soft drink ads you would notice most videos made make you feel either a rush of energy or cool, calm and collected while life insurance ads warm up the heart and make you feel sad or at loss which in turn makes you think as to what would happen if you were in their shoes.

To See is To Believe

Testimonial videos no matter how annoying or redundant some may seem, always make you feel you want to get the catch. Why? Simple. People believe in things that they can see with their own eyes. Naturally, humans love proof, substantial evidence. If a company were to sell a slimming product, they wouldn’t expect as much sales from a video were someone merely talks about how it has changed their lives as opposed to a video were they show the progress of the individual on the slimming product.

Company Videos

Though these are quite repetitive, such is the nature of such videos. Corporate Video Production dictates that you stick to branding yourselves, your products and the company. You can’t do so with ever changing styles, logos and the like.

Having a number of company videos in your arsenal makes it easy to filter out videos and fill in gaps between different types of videos. They can be shown once a week or once every two weeks because of their content so you don’t really need to worry about posting and reposting such videos.

Using How-to-Videos

In this digital era many individuals are starting to embrace the Do it yourself mentality. With costs soaring and Google and YouTube providing information at the tips of your fingers, it comes as no surprise that people would take this route.

Choosing how-to-videos relevant to your vision and products would also entice people to subscribe with you. An example of such would be a clothing brand. Great video ideas for such would include: “How to dress up for the summer –winter or spring” , “How to tie a Tie”, “How to Mix and Match your Wardrobe” and etc.


Blogs are always great. The thing about them though is that reading takes time. And let’s face it, people don’t really have much of that. Inserting a few videos in your blog can make it more interactive and fun to go through and turning your whole blog into a video can shorten reading time from 10 minutes to around 5. Also intonation, gestures and facial expressions are things mere writing cannot provide.

Timing and Channelling

The more you get the hang of videos and the bigger your audience gets, you need to keep up with your posting schedule while making sure that your content and presentation are up to par. Making scheduled posting by implementing the use of applications or software allow you to do bulk filming or creating so you don’t miss out on your schedules and your videos are strategically organized.


Well let’s put it this way. It wouldn’t make sense for you to watch a “how to dress up for summer” video in winter, now would it?

Personalization and Webinars

Though these may take more time and effort, these forms of videos actually show that each and every member does matter. Also, it would make more sense to give a new member a video guide than have them scroll through your whole site just to get the gist of things. Similarly, for other members there are also videos that you could share to them and them alone that cannot be or is not easily found on your site or page.






Growing and Nurturing your Online Community with Video Views

When we think of expanding our Social Media Influence the first thing that comes to mind is reaching out to the public. Although by nature this might seem like a reasonable move, sharing what you want with the general public isn’t a good idea.


Let’s put it this way. If you were selling a phone, a rather complicated one at that, it wouldn’t make sense to market it to children as young as 7 years old or younger, nor would it make sense to sell it to a college that prohibits phone usage on campus. You would rather market your phone to individuals who could actually use your product, understand your platforms and your purpose for selling such and who can give you well-needed feedback and share your ideas to family, friends and colleagues.

Marketing Your Brand

Now, I know you must be wondering:

How do you even build an Online Community if you don’t share it to the public?

Looking at it, it might seem like a smart move to share your content with the public to gather a community but such is not the case. If you are familiar with the way networking companies such as USANA and Kaiser, you must’ve have come across the term “friend of a friend”.

If you go around treading in unfamiliar waters in search of a fish you are not entirely sure would be there, you of course, may end up spending more time and effort than you would if you had only stuck to ponds or waters where you are certain to get the said fish.

This being said, your familiar ponds would be your offline community. Friends, family, workmates and even classmates would be the best way to go for building your online community. And as you slowly get the hang of it and your building your brand bit by bit, you can expand your community further by establishing connections with other communities that share your cause and philosophies. From there on out all you need to do is focus on your content and your Online Community works on sharing your work with others, thereby expanding your online family.

To do so, it is best that you keep your content informational, eye-catching, and most importantly engaging. And what better way to do that than with Videos?

Why Videos?

Though we all know that Digital Filmmaking takes time, effort and money, there is no denying the massive effect it has on a product/company’s influence on people. Studies have revealed that 79% of consumers would rather watch a video than read a pamphlet/text and 84% are more likely to purchase a product that they’ve seen endorsed on film.

From this alone, we can say, it is definitely and indispensable tool in one’s marketing arsenal. Numbers do not lie.

Getting the Views

This might sound great, but you must note, that your work does matter. Despite the love and support your community has for you and your products or beliefs, there is no denying that people don’t like sharing things they wouldn’t want to be attached to.

Some of the key notes to remember when creating your videos would be to: (1) to keep personal connection. people don’t like talking to marketers and they surely wouldn’t want to talk to machines either. The ability to understand another’s emotions is the answer to establishing meaningful relationships. It always has been and always will. The sooner you are able to master this, the better your videos would be; (2) make it engaging. If you don’t have many interesting things to film, you could always use animation or intonation to keep your audience engaged. Though, it is always a given to keep your intonation fun and exciting so your viewers would feel good about your videos. (3) End with a good wrap up. No matter how good and engaging your video is, it is an inescapable reality that people will forget what you have said. It might not be all but it definitely wouldn’t hurt to wrap up what you just shared at the end of the video. This refreshes their thoughts and if by chance, they find it interesting and would like to go back to recall as much as possible the wrap up will encourage them to do a double take on your video.

Having these components may not ensure success in all your videos but they definitely improve your content and increase views. Also, creating engaging content takes time. If you wish to get great tips and videos there are also experts with whom you can approach for help and tips.

The Digital Film Bureau

The leading Video Production Company in London and the UK, the Digital Film Bureau has been making film and Documentary films for big shot companies such as BBC, Nintendo, Museum of London, Channel 5 and other companies around the UK. This experience and their years of knowledge makes them the perfect film production company to call whether you’re in need of a short film maker, documentary maker or any other form of video.

They are also equipped with the knowledge of what your audience’s wants and needs and are quite familiar with the best areas to film within the London area.



Digital Fertilization: Using Facebook & Instagram Videos to Build your Business

Living in a digital era, we get information and we spread information at the click of a button. Gone are the days when you had to walk several miles just to get people to know your products and what you do. Well, you could still do that, but would really spend all that time, effort and resources walking around when you can get a bigger audience and narrow your viewers down at the comfort of your own home?

Who would go through all the trouble?

You wouldn’t, now would you? I know I wouldn’t. Technology is supposed to make things easier for us and we should take advantage of that. If it were really that easy though, everybody else would be doing it.

The thing about this business boost though is that everybody is drawn to it. And they should. Building your brand and gaining more views and reviews at a wider range in a short period of time is definitely better than traditional marketing strategies of the past – door to door selling, etc. Because of this, competition is higher and thus the need for creating dynamic, interactive and creative content is a must

There are, of course ways you could do that and that’s why we’re here, so you don’t have to go through all the trial and error blindly. Though Facebook and Instagram are pretty easy to master, there are ways you can best enhance your videos to generate more leads and convert these potential clients into paying customers.

Videos on Social Media Platforms

All you need to make film is your smartphone, a camera or desktop. But when it comes to making the content, editing these videos and posting them on the different social media sites, you’re going to need a whole lot of time to strategize and finalize your plans.  

When it comes to social media sites, you have to adhere to the certain guidelines set by each. For Instagram, videos are only set to have a max of 60 minutes per post thus you have to keep it short and simple. A good technique used by some is creating a catch intro and adding a link to the full video in the description.

This allows viewers to get a grasp of what they are getting from your video while adding interaction and anticipation for your viewers. It’s just like teaching a magic trick to a kid. You may show off the trick at first and then entice them to go to another page to master the secret behind the trick or watch more complicated and amazing tricks in another page.

As for Facebook, though you may post lengthier videos, those who come across your videos can easily scroll down and ignore it completely. One cool way to keep people on your Facebook post is to build mystery. Adding in a “see more… “link in the middle of your description is a great way to do just that.

Let’s Talk Video Making

If you’ve started building up your brand, you should know by now that you’re viewers will not be contented with one post alone. This is why it would be best to set out a posting schedule so that you end up with organized content and reasonable posts.

If you are making informational videos, you can make use of a “batching scheme”. Done when you’ve already plotted out your video posts for a month’s or even two or three months, it is created with full scripts and props so you can shoot all videos within a day or two so that you can do editing and scheduled posting with less hassle.

This frees up your time to strategize your post while saving you the trouble of setting up your studio and keeping equipment again and again if you’d made your videos at different times or days. There are many online templates that can help you do just that.

In doing so, it’s would be best to note that changing the background and changing your outfit are essential in every video so it doesn’t seem as if you’ve batched out your videos.

Getting the Help you need

Now, it might come out as an overwhelming task especially when you talk about movie production and digital film making. Such is not the case for those who have been doing so for years. And that is what the Digital Film Bureau has been mastering.

So if you need that fresh start with your videos, you could turn to DFB for the help that you need. A top film production company in the UK, they have been creating documentary films for channels such as BBC, Channel 4 and ITV.

With a full team of professional movie makers, DFB ensures that all your corporate videos, ads and promotional videos are done with utmost care, accuracy and professionalism.

Incorporating Videos in your Sales Funnel

You have to filter out the people in your life. Out of all the people who admire you or have a liking for what you do, not all are in it for the long haul. The same can be said of the business you put up or the company you handle.

People may show interest in what you do, but they may not have the means or it may not be enough for them to fully invest with you. Does this mean it’s a lost cause?

Catching the interest of potential clients is just half the battle, keeping them interested is the other half. There is still something you can do, you just need to know how to.

Sales Funnelling

If you have a funnel, you must know how water travels down through from its body, to its neck and finally the container you are transferring it to. Usually going in spirals –unless you put the hole of the other bottle directly above the neck of the other- it creates certain levels.

Though we can’t really put these into a specific number, we can somehow compare gathering and filtering your leads to it. A sales funnel which contains 3 levels is a great strategy for stratifying and regulating your content.

Fundamentally a process by which you determine the level of your leads, it gives your potential clients direction and purpose. Done right, you should be able to make a majority of your marketing leads into paying customers.

How does it work?

Naturally, with the right catch, you can grab people’s eye. This, in the concept of a sales funnel is known as the Awareness and Discovery stage. It is at this time, that people know you exist and what you do. This understanding is more at a general level however, and they may need more time to fully grasp what it is that you do. Nonetheless, it is as essential as the rest. After all, first impressions do stick.

It is in this level that most potential customers stumble upon you when they want to answer certain questions. Using videos to do so is a great way to make things catchy, pique their interest and not let on too much information.


Well, it is in this stage that people build a certain path. Let’s put a person with back ache as an example. He may want to ask, why his back hurts and what is causing it. You could say that there are many reasons as to why by siting scenarios wherein one may experience pain in the back. While answering his questions, you build awareness and rapport that keeps this individual in tune for more details about what he is experiencing and what he can do. This takes us to the next level of our funnel.

Researching Solutions

Yes, you could always give people answers right away, but where’s the fun in that? No, your business is not a game, but it is human nature to ask why, where and how things came to be. This is where you grab the opportunity of this inquisition.

A great way to do so would be by making a film or documentary films by which you can offer more than just a solution by giving out multiple answers to a certain question. Why? Well, people want options. Aside from the fact that we love the freedom of choice, digital filmmaking put life and motion into what your company/business or product believe in.

If you take a look at it, a mere picture of a shoe with a short description of its features doesn’t seem as good as a video of an athlete running across the horizon followed by another scene showing the breakdown of its parts with the explanation of what each enhancement can do for you. Though, you might state the same facts in both, of course, mere writing will never compare to the video. Action will always speak louder than words.

The Educated Purchase Decision

Now that you’ve answered the questions and you’ve given out the solutions, all that’s left is to pair both. This is where the educated purchase decision comes in. Though some people may want to come to you for cost free solutions for those who really want to have their problems solved paying for such won’t be much of a big deal especially if they know that it has already been paved for them.

Why go through all the hassle of doing the work if you can’t have it done for you? Of course, nobody would go for something like that without credible proof. Corporate video production and Film production companies such as the Digital Film Bureau, one of the best production companies London has to offer, makes it possible to do all these in a few minutes.

Transforming Your Business with Videos

When it comes to videos in business we think of big corporations. What we fail to see, is that in order for us belong to that community we have to think big ourselves and take big steps. Corporate Video Production might seem a little daunting but that doesn’t mean you can’t have a shot at it.

For reasonable prices Digital Film Bureau, one of the top film production companies of London, UK covers documentary film production and corporate video production so you can up your game and gather an even greater audience than you would with flyers, articles and other forms of advertising.